1. The basics

At BASI, we use cookies to make the website work properly, understand how it’s being used, and improve the experience for our members and partners.

Some cookies are essential. Others help us improve things - but only if you’re happy for us to use them.

This policy explains what we use and why, in plain English.

2. What are cookies?

Cookies are small files stored on your device when you visit a website.

They help with things like:

• Keeping you logged in
• Remembering your preferences
• Understanding how the site is used 

3. The cookies we use

Essential cookies (always on)

These keep the site functioning properly. Without them, key parts of the website won’t work.

Examples include:

• Logging into the Members’ Area
• Booking courses
• Processing payments 

These don’t require consent.

Analytics cookies (only with your consent)

These help us understand how people use the site so we can improve it.

We use tools like Google Analytics to see things like:

• Which pages are popular
• Where people drop off
• How the site performs 

All data is anonymised where possible.

Functional cookies (only with your consent)

These help improve your experience, for example:

• Remembering your preferences
• Keeping forms partially completed
• Supporting embedded features 

Marketing cookies (only with your consent)

These are used to:

• Track engagement with emails or campaigns (via Customer.io)
• Measure performance of campaigns
• Potentially personalise content 

We don’t bombard members with ads, but we do want to understand what’s working.

4. Third-party services we use

We work with a few trusted providers who may also set cookies:

• Google Analytics – website usage insights
• Stripe – secure payment processing 

These providers may collect limited technical data to deliver their services.

5. Managing your preferences

When you first visit the site, you’ll be asked what you’re happy for us to use.

You can:

• Accept all cookies
• Reject non-essential cookies
• Change your preferences at any time via the cookie settings link 

You can also manage cookies through your browser settings.

6. How long cookies last

Some cookies disappear when you close your browser. Others stay for a set period.

We keep these periods as short as possible while still making the site work properly.

7. Updates

We may update this policy from time to time as the site evolves or regulations change.

8. Contact

If you’ve got any questions, just get in touch:

BASI (British Association of Snowsport Instructors)
50 Lothian Road
Edinburgh
EH3 9WJ

📧 basi@basi.org.uk

p.s we’ve kept things simple above, but if you want the detail, here’s a full breakdown of the cookies currently used on the site.